The purchase or sale of a home is a complex transaction with a lot of money at stake.  If you value the knowledge and experience that an experienced Realtor has to offer, then give me a call and I can guide you through the process.  My knowledge of the local real estate market combined with my marketing expertise and superb negotiation skills will help you achieve your objective in less time and will leave you with more money in your pocket.

My marketing plan is designed with the following goals in mind:

Minimize the disruption of your daily lives while showing the property by targeting qualified buyers and filtering out "lookers" who are not serious.

Produce a contract within your timeline by aggressively promoting your property through multiple channels.

Yield the highest price and best terms that will protect your interests.

Result in a smooth transaction from listing through closing by acting as your "project manager" ensuring that all milestones are met along the way.

While I customize the marketing plan to meet the specific requirements of each seller, the basic steps usually include:

1. Determining the appropriate listing price

Understand your goals and objectives.  What is most important to you- Price? Terms? Timeline?     Prioritizing  these requirements will help us meet your objectives.

Perform a detailed home evaluation.  A comparative market analysis will tell us what your home is worth based on recent sales in your area.  I will also help you identify improvements that can be made that will have a net positive impact on the selling  price.

2.  Design effective marketing materials

Full color custom designed brochures

Quality photography and digital videos

3.  Targeted advertising campaign

Newspaper, magazine, internet and email campaign advertising

Proper placement  and positioning on the Realtor's MLS  (Multiple Listing System) and IDX (Internet Data Exchange) systems.

Promoting your home to other high profile agents in several networking groups such as Premier Marketing Group and Luxury Home Tour.

4.  Managing the showing of your property

Meeting agents and prospects at your home for showings when appropriate and monitoring feedback

Holding open houses with owner's approval

5.  Superior negotiation skills with integrity

As your agent I believe it is my duty to negotiate on your behalf and in your best interest.  An experienced negotiator can put thousands of dollars in your pocket by properly handling the offer, counter-offer and deal making process.  My goal is to make the deal yet not leave any of your money on the table.

I believe that my success is dependant on your satisfaction and I recognize tha my future business will come through your referrals.  That is why I do not simply want to make a deal, but want you to walk away satisfied with the outcome of the transaction.  I take this job very seriously and am happy to say that over 90% of my current business comes from referrals.